5 Comments

I’m here for this TED talk - reading your footnote Bec I feel seen!

Expand full comment

Thanks Margaret! It was just a figure of speech but also, I think it would make a great Ted Talk. Perhaps now I've put it out into the world...

Expand full comment

I got really excited by the second reference, referring to your TED talk... Well, if this was a figure of speech then I'm disappointed you've not done a TED talk on this topic (yet!)

Expand full comment

Ha - not yet! It's kind of the topic of the next book so fingers crossed 🤞​

Expand full comment

Totally agree. Fogg's model is way too linear and dependent on logical "programmatic" variables to be fully useful in Real Life with Real Brains. IMHO. Kind of like economic models that assume a "rational person". Often not useful, since humans aren't necessarily rational creatures. ;-)

Looking forward to your deep dive!

Expand full comment